In advertisements for introducing health products, the usual path is always the same: shampoo means a bathroom, a close-up shot, steam, and water drops. But for Dr. Abidi's Natel, Varsa decided to set aside this repetitive narrative. Instead of merely showing the product's application, it used real-life situations; places where a real user might actually need shampoo, not just where we are used to seeing it in commercials.
In the studio videos, Varsa used a black box environment to feature characters whose presence in a shampoo ad was 'unexpected' but completely logical for instance, a basketball player sweating profusely or an architect who works for hours wearing a safety helmet. These choices were a way to build a fresh narrative; Natel shampoo is not just for the bathroom, but for different and real lifestyles. This creative angle set the Natel campaign apart from the clichéd path of hygiene product advertising
Dr. Abidi is a brand of heritage, yet it possesses the courage to innovate. In the Caspian products showcase, Varsa emphasized this quality and, by utilizing AI, created videos that were not only precise and captivating but also delivered a completely fresh product presentation experience. Artificial intelligence enabled us to create high-quality visual designs that conveyed the depth and personality of the product in a new way, and in less time.
Instead of relying on classic forms of product introduction, we used AI-based content creation to bring Natel into a new layer of visual communication a layer that simultaneously enhances speed, precision, and creativity. In this process, the product remained at the center of the frame, but the world around it was redesigned with the help of AI; a modern world that strengthened the brand's visual language and created a seamless, digital-first experience for the audience. The result was product introduction videos that didn't just introduce the product, but also highlighted Natel's innovative and forward-thinking personality.
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