The play "Laughing Under Punches and Kicks" tells the story of Setareh, the main character, who strives to use laughter and humor to cope with life's challenges and social difficulties. This play, with its unique set design, tells a deep and human story that, through humor and personal narratives, addresses social issues such as punishment, inequality, and street harassment. Setareh has faced problems since childhood and, in this play, she decides to confront her struggles by laughing even in the toughest circumstances. Ultimately, she delivers a message to the audience: to overcome pain and suffering, one must embrace moments of laughter and vitality.At the beginning of this project, Varsa, as the design and branding team, faced the significant challenge of introducing and promoting a play with such a socially relevant and profound theme. The goal was to design the brand identity of the play in a unique and appealing way and to invite the audience to an engaging and impactful experience using modern advertising techniques.

In the play "Laughing Under Punches and Kicks," Varsa boldly used CG techniques to create teasers and introduce the characters. This technique is typically not used in the world of theater and was one of the unique features of this project that Varsa brought to life. In the promotional videos, the use of CG to design the actors' faces and create intricate visual effects was one of the most important aspects of the project. A notable example of this technique is the use of CG for the makeup and facial design of Elnaz Malek, one of the actors in the play, in the introduction videos. In these videos, Elnaz Malek begins speaking in front of a mirror, completely digitally created using CG, showcasing a fresh and bold visual effect. Additionally, this technique helped transform the play from a traditional, realistic presentation into a unique visual experience in the promotional videos.