Rastgoo aimed to transform from a traditional nuts seller into a modern and commercial brand in the food industry. Before collaborating with Varsa, the brand's content was simple and lacked a cohesive visual identity, failing to establish the image of a professional brand in the audience's mind. Our goal at Varsa had two main focuses: first, enhancing the image of Rastgoo as a trusted and contemporary brand in the minds of the new generation of consumers; and second, increasing sales, particularly through digital platforms and corporate sales.

In this process, we focused on giving life to the nuts and incorporating music that matched the consumption context. We created content that was not just functional, but emotional and experience-driven, ranging from family gatherings and watching football to healthy snacks and afternoon tea moments.Additionally, by designing bundles and combining nuts for specific occasions such as diabetic patients, Yalda packs, and corporate packages, the Rastgoo brand moved towards creating new products and increasing its commercial value.