For years, Biscuit Madre held a special place in people's minds as a beloved choice, evoking joyful childhood memories. In this project, Varsa decided to shift the boundaries of this perception and introduce Biscuit Madre as a product that is not only appealing to children, but also delightful for all ages. Our goal was to redefine the joy and nostalgic feeling of this brand, showing that the delicious taste of Biscuit Madre can bring a pleasant and heartwarming experience both in childhood and adulthood
In this project, Varsa focused on a Digital-First strategy, using creative content and diverse artworks to convey the message of Biscuit Madre. By utilizing fantasy, realistic designs, and photo montages, Varsa was able to present the nostalgic and delightful essence of the product in an attractive and unique way for all audiences. Additionally, with tailored content for social media, Varsa helped attract new audiences and establish a lasting connection with the brand
This artwork, with its creative approach and fantasy character design, transforms Biscuit Day into a celebration of joy and fun. By combining a beach scene with a biscuit resting in a bowl of milk and wearing sunglasses, it conveys a sense of relaxation and happiness on Biscuit Day. The goal of this artwork is to celebrate the timeless taste of Biscuit Madre and create memorable and pleasant moments that are both fun and unforgettable.
This artwork, inspired by nature and the sweetness of honey, is designed to present Biscuit Madre Honey as a delicious and sweet product. By combining the biscuit and honeycomb, this image artistically evokes a sense of freshness and natural flavor. The warm, natural colors, along with detailed elements like dripping honey, aim to convey the pleasure of the honey-flavored biscuit. This artwork focuses on the pure sweetness and freshness that is felt in the taste of Biscuit Madre Honey.
This artwork, with a nostalgic and family-oriented approach, is designed to present Biscuit Madre as an appealing product for all ages. The image aims to convey the enjoyment of simple life moments and the connection between generations through Biscuit Madre. Focusing on the warm and cozy atmosphere of home, this artwork subtly emphasizes the pleasant feeling and the reminder of joyful memories. The goal of this image is to create an emotional connection with the audience, where Biscuit Madre is not only seen as a snack for children but also as part of valuable family moments and shared experiences.
A conversation unlike any other — about your brand, its future, and the path ahead. Just a cup of coffee, and the beginning of something new.
Years of experience have made us a strategic partner for brands. We’ve learned that success requires a bold, knowledge-driven approach. Today, Varsa is a blend of experience, learning, and innovation — committed to sustainable growth and shaping a better future.
