In the Synscalp project, Varsa intelligently broke away from traditional advertising norms by creating distinctive and imaginative visuals. The goal was to highlight the therapeutic and strengthening properties of Synscalp shampoos in a direct and refreshing way, without relying on repetitive imagery. By blending each product with conceptually styled and visually engaging hair designs, Varsa positioned every shampoo as an effective and purposeful treatment solution. This approach was strategically implemented to raise awareness of each product’s unique benefits across Instagram and in pharmacies.

In therapeutic shampoo advertising, problems like oily scalp, dandruff, or frizzy hair are often depicted through unpleasant or exaggerated imagery that can create a negative impression. For the Synscalp brand, Varsa took a different approach rather than relying on repetitive or ineffective visuals, we used creative backgrounds such as textured scalps or cracked desert landscapes. In this concept, each shampoo was paired with strands of hair artistically wrapped around the bottle, placed against its corresponding background to express the product’s healing power in a whimsical yet elegant way. This approach aimed to raise awareness of the product’s benefits and was applied to mesh stickers in pharmacies as well as content on Instagram.